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About

About Ola Salem

Ola Salem is an Egyptian American writer based in Virginia, USA. She is Managing Editor of New Lines Magazine, and a member of the magazine’s launch team. 
 

Ola grew up in England, and spent some early years in Bahrain and Saudi Arabia in the 1990s. She moved with her family to the United Arab Emirates and studied at UAE University, where she majored in journalism and minored in Film. In her final year, she completed an internship at The National newspaper in Abu Dhabi, where she wrote cover stories for the then-supplemental magazine, M, and wrote stories for the news and other sections of the paper. A few months later she joined full-time as a national reporter, covering breaking news. She soon transitioned into various beats to cover education and labor, but finally settled as political reporter, where she covered the country’s political news and the quasi-parliament, the Federal National Council (FNC) for the next five years.


She moved to the United States in 2016. She worked as a freelance producer for Al Jazeera English from the U.S. capital, covering a wide range of stories and field reporting and editing. She completed a master’s in Writing at New York University, taking courses in rhetoric, information architecture, website design and user experience, and writing her thesis on the Middle East media landscape.


A longtime journalist, Ola has written for Foreign Policy magazine, The Guardian, Washington Post, New York Post, Al Jazeera English and the National. Her debut book, “The Lost History of Perfume,” comes out in April, 2027 (One Signal Publishing/Atria).

Reach Ola directly via email: osalem@newlinesmag.com
 

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"Intimate, funny, and deeply research” (Clarissa Ward, author of On All Fronts) and based on months of on-the-ground reporting across four continents, Egyptian American journalist Ola Salem provides a first-hand account of the perfume monopoly, interrogating the “fraghead” revolution, debunking industry stereotypes, and examining what the future of fragrance will look like. From Cleopatra’s perfume factories to the modern-day Sephora counter, from the jasmine fields of Egypt to the frankincense trees in Oman, Salem takes readers on an immersive cultural journey to shine a light on the oft-overlooked corners, cultivators, and creators of the fragrance world.

Upcoming Release: April 13, 2027

The Lost History of Perfume

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Soft Studio — Interior & Object Styling Quiet design for everyday living Curation ✦ Styling ✦ Art Direction Paris ✦ Copenhagen ✦ Worldwide
↓ Spring Palette out now

In the press

Praise for
THE LOST HISTORY OF PERFUME

"Salem writes with a reporter's nose for the story others have missed. From Cleopatra's perfume-soaked sails to the science of why smell lodges in memory, she restores the people, places and power struggles the industry has spent centuries editing out. Intimate, funny, and deeply researched." 

Clarissa Ward,

CNN Chief International Correspondent and author of On All Fronts

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